Underestimating the power of brand design is dangerous. At TDD we have witnessed design making and breaking brands. But design alone does not create a brand or a sale. A brand is created when design and an understanding of marketing come together.
At TDD we will develop a brand identity that reflects your product and services and communicate your brand promise in a tone your target market finds attractive. We believe that presenting a consistent and coherent image to your customer base demands that many aspects of your organisation are considered and designed so they fit together as part of a whole. Conceiving a brand is therefore a careful interplay between several design disciplines.
A brand identity creates an emotional connection, and reflects the brand positioning and desired image. We advise the creation of a brand guide that houses all company logos, marks, images, patterns and, colour references and provides specific instruction for each element’s value, areas to be used and what they communicate.
Working closely with your team to create an identity system and identity brand guide will allow for the consistent use of your brand’s identity throughout your organisation’s outgoing communication and marketing platforms, allowing your brand to be easily recognised and gain a higher profile in the marketplace.
The brand guide document will be referred to whenever brand development or implementation or application of the brand is required. It can also be submitted to third parties that are undertaking work for your organisation. Book now for your free one hour consultation so we can plan a strategy to build your brand.
Why is Branding Important for your Business
A brand has grown to mean much more than a logo. Branding begins with consistency of presentation that becomes the identity of a company. Beyond this it represents a consistent value system that a company presents to the world and is regarded as that company’s way of doing things. The challenge is to move beyond the graphic symbols to get to the cultural uniformity that existing customers and potential customers recognise and value.