Website SEO Introduction
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
SEO begins with the first line of code that we write for you. Every page can be fully optimised. We can do this for you or train you how to do it. SEO will help you get found in search engines. When carried out correctly, it helps to improve the sales process.
On Site SEO
Onsite SEO involves making sure your website pages, titles, tags, content and overall structure are optimized for your target keywords.
Onsite SEO is the process of making your website search engine friendly.
In simple words this means adjusting certain elements on your website so that search engines are able to crawl and understand the content and structure of your website. The more information and data they can get from your site, the greater are your chances of ranking higher in their index. Working and fixing potential problems related to on-page SEO is the first step you should take when optimizing your website for search engines and in particular Google.
Off Site SEO
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.
1. Creating Shareable Content
Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.
2. Influencer Outreach
If you have created any kind of content which is share worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
3. Contribute as Guest Author
There are a number of good and quality blogs that are open for guest post from various authors. Write an amazing research piece and reach them with the content for guest post. Don’t focus on quantity of links but rather focus only on quality links. Also don’t keep posting multiple times on the same guest blog site.
4. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.
Starting your Project with us
In order to start your project with us we advise you gather your research and information so you can present your ideas to us. Contact us using our contact form or simply give us a call, a member our design team will be ready to book you in for a FREE 1 hour design consultation.